Events+Exhibitions /

ZERCA - STAND

Design & Planning

TASK

Designing and planning a stand for a trade fair

Events+Exhibition  

Concept, Floorplan Design

Client

GRUPO ZERCA

CHALLENGE

Materializing a brand's visuals.

Devising a trade show Stand for Zerca's portfolio.

A multipurpose space for meetings and projects showcasing. 

SOLUTION

Dinamic and versatile.

Being a multipurpose solution, the floor plan needed to be versatile enough to lodge a few distinct spaces. A counter, some setting areas for meetings, and a storage location.

The solution was born from the angular shapes derived from ZERCA's logo. Its angles gained a sculptural nature and formed the outer shell, freeing the inner space for various uses.