Print /

INFRAESTRUTURAS DE PORTUGAL

Relatórios e Contas

TASK

Layout and key visuals development for INFRAESTRUTURAS DE PORTUGAL annual reports.

Print  

Visual Strategy Iconography Design Art Direction Layout Design

Client

Infraestruturas de Portugal

CHALLENGE

Consistency across brands.

We were tasked with the publishing of more than 1000 pages across 4 different brands that comprise IP's structure.

Optimization, workflow management, and brand coherence were top priorities for this endeavor.

CONCEPT

Chromatic structure

The usage of color was particularly prevalent in the structuring of the report's layouts.

By using impactful images and solid colors we provided a framing that accompanies the reader throughout the many pages of the reports.

SOLUTION

Unity and Cohesion

We minimized differences and obtained visual cohesion throughout more than 1000 pages of reports.

Resorting to the same graphical elements and iconography while using color to situate the reader we provided unity in a diverse operational business landscape.