Branding /

GULBENKIAN - CIÊNCIA + CIDADÃ

Design concept & Visual identity

TASK

Design concept and visual identity development for Gulbenkian's citizen participation project.

Branding  

Design Concept Visual identity Brand collaterals

Client

GULBENKIAN CIÊNCIA

CHALLENGE

Establishing a Connection.

Creating an identity that could be used in a myriad of formats was paramount.

A clean, scientific, and modern approach to convey the connection between the general public and the scientific community.

SOLUTION

Simplicity for Focus.

A dual-toned approach symbolizes, with the aid of the "C"s, the connection between the general public and the scientific community.

The usage of this color pallet was reminiscent of the laboratory environment and was the basis for the main illustrations.

Clean and direct messaging to help bridge communities.