Branding /

GRÖN

Branding

TASK

Developing a Logo & Brand Identity for a new recycling company.

Branding  

Branding Concept Logo Development Brand Collaterals

Client

GRÖN

CHALLENGE

GRÖN means Green in more ways than one.

Having the word GRÖN (green in Swedish) as a starting point gave us the needed values the brand wanted to be imprinted on its visual identity.

The challenge was creating something beyond the obvious "eco-friendly" icon using the color green in conjunction with a singular font specially developed for this logo.

SOLUTION

Positioning the brand image with its values and objectives.

The focus was mainly on the process that the company intends to implement.

The reuse of materials for the recreation of raw materials gives rise to a notion of perpetuity, renewal, and infinite process.

The brand symbol created is a representation of that same process in a modern and stylized fashion.

With a clean, objective, and modern image, it positions the brand in line with its green values and with the vision of a brand that wants to lead, be universal, and have a technological feel that can reflect its processes.