Branding / Strategy /

SERLIMA

Rebranding & Marketing Strategy

TASK

Creating and managing the Marketing Unit for Grupo Serlima, devising and implementing new communication strategies.

Branding   Strategy  

Marketing Strategy PR & Comunication Strategy Rebranding Social Media

Client

Grupo Serlima

CHALLENGE

Design a brand for 4000+ employees with a deep familiar heritage.

Reframing a brand's image and marketing strategy for a company that boasts upwards of 4000 employees and has a deep familiar heritage is always a worthy challenge for any design team.

Modernizing without losing its essence while gaining new tools for the commercial and communication teams was a must-have.

STRATEGY

Most of the hard work was done prior to the rebranding itself.

Rethinking services and their market approach, and restructuring the multiple brand architectures was the foundation for a solid brand identity for the group.

Once it was clear that the various companies should communicate under the umbrella of GRUPO SERLIMA we devised a visual identity that could encompass many industries and could be applied in all kinds of supports.

RESULTS

Clean visual references and high impact visual solutions.

Giving space so each brand could have its own feel, we structured the brands' identity systems in a manner that all of them would contribute to the overall brand awarenes.

Clean visual references and highly contrasting colors were chosen to imprint the effectiveness of the services provided by SERLIMA, across all communication vectors.

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