Branding /

ZERCA

Branding & Identity

TASK

Branding, logo, and identity development for Zerca Group and its subsidiaries.

Branding  

Branding Logo Development Brand Identity

Client

GRUPO ZERCA

CHALLENGE

The building blocks for a construction group.

We were invited to develop the brand architecture and visuals for a construction Group in Angola, setting up the building blocks for a group of brands that work in close partnership. 

SOLUTION

A framework for the present and the future.

Conceptually we wanted to impart the robustness of a building onto the logo itself.

Being a company that focuses on big engineering and construction projects the proposed logo was in itself a structure. Modular and adaptable, solid and precise.

Zerca, the parent company its logo derived from a stylized Z and makes the formal shapes that are deconstructed for the formation of its subsidiaries.

An integrated logo "family" with room to grow and expand their areas of service.

 

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