Branding /

SOTECNICA

Rebranding

TASK

Rebranding a 65-year old company and devising new identity materials.

Branding  

Branding Concept Logo Development Brand Collaterals

Client

VINCI Energies Portugal

CHALLENGE

Rebranding a 65-year-old brand brings an added challenge.

Redefining a brand brings itself many challenges, but doing it on a 65-year-old one adds an extra layer of complexity.

The need to modernize SOTECNICA was paramount to positioning itself in current markets, but keeping its heritage was also a big objective. 

SOLUTION

A natural but modern evolution.

With the goal of evolving SOTECNICA's brand, we evolved its "S" into a shape capable of taking the brand forward into the future.

Having the heritage of a stylized "S" already on previous brand visuals allowed us to take it a step further imprinting movement and energy on a dynamic shape that reflects the strength and security aligned with the brand values.

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