Branding /

RSA

Rebranding & Communication Strategy

TASK

Modernize RSA's brand image and structure, to reflect its focus on providing legal services to all Portuguese-speaking countries, all of them covered by their legal network.

Branding  

Brand Strategy, Brand Architecture Communication Strategy Logo Desing Key Visuals Website Stationary Brand collaterals

Client

Raposo Subtil Advogados

CHALLENGE

Creating a unified image for all the legal offices in RSA's network.

The main focus was to unite all of RSA's legal network branches under the same umbrella brand, creating a structure and visuals that could be implemented globally across 7 countries, on 3 continents.

 

In the short term, it was also requested that the initials RSA (inherited from their founder, Dr. Raposo Subtil) should be transposed to Rede de Serviços de Advocacia, reflecting the network over the founder.

STRATEGY

More than a Lawyer RSA's reframed image and communication strategy instills trust and calmness through its visuals.

Inspired by the ocean that connects all the branches of RSA's network the focus was changed from Raposo Subtil Advogados to RSA, the initials with double meaning (founder+network).

Therefore, the enhancement of the icon derived from the initial was paramount.

A strong outline, easily identifiable that unifies all.

The connection between the letters leads us to the fluidity of the ocean and to the idea that, wherever the client is in need of legal assistance, there is a legal network to support him.

RESULTS

The ocean that unites RSA's network also unites its brand visuals.

On its different supports, digital and otherwise, the strong and unique visual provide rapid brand identification.

With its fluidity and versatility, RSA now possesses a framework to grow and expand its reach and to better reap the outcomes of its increased brand awareness.