Branding / Pos+Packaging / Print /
NOORI
Branding
TASK
Branding   Pos+Packaging   Print  
Client
CHALLENGE
When we were invited to develop Noori's logo and brand identity, we were center-stage for the sushi revolution that ensued.
The democratization of sushi as a fast food option needed an identity that could stand out.
SOLUTION
Visually impactful and easily identifiable, NOORI´s identity stands out from its fast food competitors.
Reminiscing a sushi roll, its logo rapidly conveys "product" gaining yet another layer of differentiation when populating a crowded food court.