Pos+Packaging /

MONTEPIO

World Credit Card Launch Packaging

TASK

Designing and developing a packaging solution for Montepio's new credit card.

Pos+Packaging  

Packaging Design Packaging Production

Client

Montepio

CHALLENGE

Developing a luxury unboxing experience to suit the client's expectations.

Montepio's World Card provides access to a range of travel insurance and services to its user.

For its launch, Montepio was looking for a different and exquisite experience, to evoke the exclusivity of its new credit card.

SOLUTION

A Box with intricate detail and quality finishes providing a unique experience when opened.

When the offer of services that a credit card entails is this exclusive, so must be the experience of receiving the card.

Rather than a letter in the mail,  receiving a box with vanishes, a magnetic lock, and a carefully folded flyer that encases your personalized card, elevates the experience in line with the premium features it offers.

RESULTS

A Card for the global World, with the attention of a finely crafted gift.

Each card is separately inlaid in the box with the details of the customer's account and presents all its benefits on a flyer that, like an unfolding map, illustrates the perks of being a part of Montepio's select customers.