Branding /

LONGO PLANO

Rebranding

TASK

Modernizing Longo Plano's identity after its acquisition by VINCI.

Branding  

Branding Concept Logo Development Brand Collaterals

Client

VINCI Energies Portugal

CHALLENGE

1 Logo, 3 Objectives

We needed to create an image that was on par with the existing VINCI companies so that the brand could be recognized both nationally and abroad.

That image needed also to reflect the expertise that was already recognized in LONGO PLANO.

SOLUTION

Centred and Focused.

Starting with a well-known silhouette that alludes to security (the shield), Longo Plano's rebranding points to its technological vocation. 

The circular motion with the central focal point gives a sense of security and calmness.

RESULT

Mutable for every support.

The icon on the logo may take many shapes, depending on the selected format.

A future-ready solution that laid the basis for a connected brand identity.