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Branding /

KNOWLEDGE WORKS

Rebranding

TASK

Rebranding for an IT and Development belonging to Wondercom Group.

Branding  

Branding Concept Logo Development Brand Collaterals

Client

Grupo Wondercom

CHALLENGE

Bringing KNOWLEDGEWORKS into the future.

We were tasked with reframing KNOWLEDGEWORKS image to align its visuals and communications with the already established expertise they had.


STRATEGY

Reflecting the gathering of skills in a shape.

With an established "name" in the market, KNOWLEDGEWORKS needed an identity that could reflect its expertise.

Being its first rebranding, there was a vacant space on its identity scheme that this new look could occupy.

Building a brand look that could reflect all the skills and expertise provided by KNOWLEDGEWORKS was the focal point onto which we added the deconstruction of its main symbol, the "K".


SOLUTION

A modern and technological approach that provides a multitude of visual solutions.

The identity system was approached on many scales, to provide multiple solutions for an ever-changing technological environment.

A choice of bold colors was made to stand out in the current market space providing a strong and quick brand identification, no matter the vehicle for brand communication.

A clean, joyful, and uncomplicated brand persona, that could engage both client and recruitment prospects in a professional way.