Branding /
KNOWLEDGE WORKS
Rebranding
TASK
Branding  
Client
CHALLENGE
We were tasked with reframing KNOWLEDGEWORKS image to align its visuals and communications with the already established expertise they had.
STRATEGY
With an established "name" in the market, KNOWLEDGEWORKS needed an identity that could reflect its expertise.
Being its first rebranding, there was a vacant space on its identity scheme that this new look could occupy.
Building a brand look that could reflect all the skills and expertise provided by KNOWLEDGEWORKS was the focal point onto which we added the deconstruction of its main symbol, the "K".
SOLUTION
The identity system was approached on many scales, to provide multiple solutions for an ever-changing technological environment.
A choice of bold colors was made to stand out in the current market space providing a strong and quick brand identification, no matter the vehicle for brand communication.
A clean, joyful, and uncomplicated brand persona, that could engage both client and recruitment prospects in a professional way.