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Events+Exhibitions /

JAMESON

JAMESON URBAN SOUL

TASK

Creative development for JAMESON's on-trade activation tour

Events+Exhibition  

Creative Development Art Direction

Client

Pernod Ricard

CHALLENGE

Developing support materials that enhanced the brand experience.

We were asked to develop a selection of branded materials that could provide brand interactions.

These materials would be designed and produced to accompany a group of "activators" that would bring JAMESON across all of Portugal on a brand tour.

SOLUTION

Portuguese-infused brand activations.

To give an enhanced sense of belonging we developed a key visual that infused JAMESON's brand with Portuguese culture.

Not disregarding the brand visuals we appropriated them in an almost craftsmanship way, connecting the brand with various elements of Portuguese culture.

In this way, we developed a tour of Portugal supported by JAMESON surpassing the simple brand activation.