Events+Exhibitions /
JAMESON
JAMESON URBAN SOUL
TASK
Events+Exhibition  
Client
CHALLENGE
We were asked to develop a selection of branded materials that could provide brand interactions.
These materials would be designed and produced to accompany a group of "activators" that would bring JAMESON across all of Portugal on a brand tour.
SOLUTION
To give an enhanced sense of belonging we developed a key visual that infused JAMESON's brand with Portuguese culture.
Not disregarding the brand visuals we appropriated them in an almost craftsmanship way, connecting the brand with various elements of Portuguese culture.
In this way, we developed a tour of Portugal supported by JAMESON surpassing the simple brand activation.