Events+Exhibitions /
HENDRICK'S
Activation Tour
TASK
Events+Exhibition
Client
CHALLENGE
The briefing was clear, given the motto "A busca pelo inusitado" (the search for the unusual).
We needed to set the stage for unusual customer interactions, creating memorable experiences that could give further insights into Hendrik's Gin.
SOLUTION
The main strategy was deconstructing the brand's visuals and creating new and unusual supports.
Fun games and visuals were devised in formats that could be easily stored and transported through a tour encompassing Portugal's territory.
