Branding / Web /

GULBENKIAN PODCAST

Design concept & Visual identity

TASK

Design concept and visual identity development for Gulbenkian's Podcast

Branding   Web  

Design concept Visual identity

Client

GULBENKIAN SCIENCE

CHALLENGE

Creating an independent brand.

Given that Gulbenkian is a well-established brand, creating a brand that could live in its "shadow" has the added difficulty of detaching itself from the mother brand without clashing with its visual identity.

SOLUTION

Materializing the impossible.

The title, "Seems Impossible" (Parece Impossível), establishes the conceptual base for the logo. 

It will be its materialization, the meeting of dialogue with the impossible, that will lay the foundations for the formalized graphic identity.

The dialog box silhouette, transfigured in an impossible configuration takes us to that same imaginary world where impossible things are made possible through science.