Branding /

GNS

Branding & Identity

TASK

Rebranding and stationery development for the Portuguese National Security Bureau (GNS - Gabinete Nacional de Seguraça)

Branding  

Concept Logo & Identity Development Stationery Design

Client

Gabinete Nacional de Segurança

CHALLENGE

Modernizing a state institution.

We were tasked with the modernization of GNS's image.

Without straying too far from an institutional look the aim was to provide a solid and structured brand identity that could be timeless in its varied applications.

SOLUTION

Designing for rapid brand identification.

Always with the aim of creating formal continuity in relation to the latest logos developed directly linked to the institution, a modern and easily identifiable image was created.

Without breaking with the past, we kept the same chromatic line and the sobriety of forms designing a brand with the capacity to affirm itself in the present and in the future.