Events+Exhibitions /

DHM - BTL 2018

Design & Production

TASK

Designing and producing a stand for the annual tourism show BTL.

Events+Exhibition  

Concept, Floorplan Design Production of all supports and materials

Client

Discovery Hotel Management

CHALLENGE

Making 

a "Stand"

The brief was clear: "We don't want a stand!"

The focus was on providing a disruptive experience in a forum that was too many "formal meeting zones".

A place where DHM could host and interact with their clients and partners casually.

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CONCEPT

It is all about the Concept

We took the "no meeting zone" to its limits, designing a space and decor that would stand out from the competition.

Using an industrial chic backdrop, we developed zones for informal meetings and custom formats to showcase DHM's hotel portfolio.

SOLUTION

Be different, stand out!

Providing a differentiated experience in an environment mostly occupied by formal exhibit solutions tends to make an impact.

More than a space for informal meetings, we provided a conversation starter, a point of interest, and a place used as a reference point in a "sea" of over 1.000 exhibitors.

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