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Events+Exhibitions /

CHANEL GABRIELLE

Gabrielle launch event

TASK

Concept & Event Desing for the launch of Gabrielle, Chanel's latest fragrance.

Events+Exhibition  

Event Concept Storytelling Event Design & Decor

Client

Chanel

CHALENGE

The perfume, the bag, the woman. A unique opportunity to reveal and (re)discover.

Getting to discover Gabrielle (woman, perfume, bag) was the return to Chanel's origins.

The task at hand was providing an exclusive look into these facets that Gabrielle encompasses.

To show her unique creative approach and visionary productions, while giving an insider's view of the processes beihnd giving the guests unique perspectives and insights was the event's main goal.


CONCEPT

"This is me, this is my vision, this is my world."

We aimed to showcase the true Gabrielle and her visionary spirit. a spirit that one can touch, feel, and smell. A soul of a creator manifested in various supports and formats...a full sensorial experience that would imprint a bit of Gabrielle into everyone's soul.

SOLUTION

Discover Gabrielle

 Through a sensorial and immersive journey, we get to know Gabrielle, her character and personality, her inspirations, and the transforming force that she operates in the world.

Through the three products, that she gives her name to, we get to see a glimpse of her soul.

We tell a single story with three “personas”, with five senses and multiple environments that all come together.