Events+Exhibitions /
CHANEL GABRIELLE
Gabrielle launch event
TASK
Events+Exhibition  
Client
CHALENGE
Getting to discover Gabrielle (woman, perfume, bag) was the return to Chanel's origins.
The task at hand was providing an exclusive look into these facets that Gabrielle encompasses.
To show her unique creative approach and visionary productions, while giving an insider's view of the processes beihnd giving the guests unique perspectives and insights was the event's main goal.
CONCEPT
We aimed to showcase the true Gabrielle and her visionary spirit. a spirit that one can touch, feel, and smell. A soul of a creator manifested in various supports and formats...a full sensorial experience that would imprint a bit of Gabrielle into everyone's soul.
SOLUTION
Through the three products, that she gives her name to, we get to see a glimpse of her soul.
We tell a single story with three “personas”, with five senses and multiple environments that all come together.