Branding /

AUDITÓRIO BMOR

Branding & Identity

TASK

Developing a brand identity for Orlando Ribeiro auditorium.

Branding  

Concept Development Branding & Identity Key Visuals

Client

Junta de Freguesia do Lumiar

CHALLENGE

A diverse programmatic offering requires a strong brand.

The Orlando Ribeiro Library Auditorium (ABMOR) is a cultural entity managed by the Parish Council of Lumiar.

ABMOR is a privileged cultural space that offers a varied and multidisciplinary program, close to the needs and realities of the community.

As such, Its identity and communication vector must be done in a comprehensive, modern language and decontextualized from the parish's intrinsic scope, os its program.

SOLUTION

A structured solution that permits versatile communication.

The conceptual image of ABMOR proposed reflects this current and modern spirit: sharp Lines, simple, and visually structured.  

The simplicity of the proscenium and the reference to the audience are graphically expressed into a symbol that is itself a stylization of Orlando's "O".

The communication of programmatic contents for ABMOR  is consistent with the identity created and organized through the use of images on a graphic background that is itself the Auditorium logo.