Branding /
ANA AEROPORTOS
New Routes Campaign
TASK
Branding  
Client
CHALLENGE
ANA´s new routes needed a proper introduction to the market.
A communication strategy that could transport passengers in one frame.
Images that could communicate each destination for itself encompassed in a unique style.
SOLUTION
Alluding to a travel journal bespoke illustrations were drawn for each new location.
With landmarks selected for each destination, we melded these locations in the same graphic style and stroke.
Celebrating travel and the destinations as a new page of a journal that the travelers could paint with their experiences.