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Branding /

ANA AEROPORTOS

New Routes Campaign

TASK

Developing visuals for the announcement and comunication of ANA´s new routes

Branding  

Creative Concept Art Direction

Client

ANA AEROPORTOS

CHALLENGE

One image, many destinations.

ANA´s new routes needed a proper introduction to the market.

A communication strategy that could transport passengers in one frame.

Images that could communicate each destination for itself encompassed in a unique style.

SOLUTION

Celebrating culture and heritage.

Alluding to a travel journal bespoke illustrations were drawn for each new location.

With landmarks selected for each destination, we melded these locations in the same graphic style and stroke.

Celebrating travel and the destinations as a new page of a journal that the travelers could paint with their experiences.