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Strategy

Strategy is about understanding the problem and organising a plan of action to fix it.
Before we can get creative we have to be pragmatic and establish what steps need to be taken to succeed. The size of the project determines the extent of our strategic approach.

Insight

Brand evaluation
Target audience profiles
Employee alignment
Touchpoint analysis
Brand benchmarking

Brand strategy

Mission, vision, values
Positioning
Brand architecture
Brand platform

Concept

Concept development
Visualisation
Evaluation
Brand idea

Design

Design is the most tangible way to express a brand, through images, words, and media we engage people. For us design is more than craft and visual appeal, it’s about bringing the message to life wherever people meet it.

Brand identity

Symbol / logotype
Colour & materials
Typography
Photography
Illustration
Sound design
Brand animation

Brand language

Agenda development
Key messages
Tone-of-voice
Naming

Information design

Message development
Information heirarchy
Naming structures
Information graphics

Communication

Informing stakeholders about the developments of a brand is crucial to its success.
We provide the guidance and practical tools to ensure the brand comes alive.

Implementation

Website
Social media
Mobile
Apps
Brochure
Stationary
Presentations

Brand untiy

Brand launch
Brand book
Online guidelines
Brand presentations

Brand communication

Advertising
Product brochures
Point of Sale
Exhibitions
Presentations

We love brands